What we stand for

Our Values:

Access over gatekeeping. Culture first. Integrity always. People before process

Our Commitment:

At Uncultured Collective, we partner with brands that value authenticity, cultural relevance and long-term trust.We are committed to delivering creator partnerships that feel genuine, align naturally with your audience and reflect your brand values, without unnecessary complexity. If a partnership doesn’t feel right for your brand or the creator, we won’t recommend it. Our reputation is built on trust, not volume.

Our Promise:

To represent your brand responsibly, work with transparency, and deliver creator partnerships that create genuine cultural impact.

Real Creators. Real Culture. Real Partnerships.

Why Uncultured?

The name reflects the people we exist for. “Uncultured” is often used to dismiss or exclude, but in reality, culture is created by those on the outside. By people who didn’t start with the right connections but built something of their own. Uncultured Collective represents those voices.

What we believe

- Culture comes from people, not platforms

- Authenticity outperforms polish

- Access should be earned through talent, not privilege

- Simplicity creates better work

MEET THE TEAM

Connor Foy

Founder & CEO

Uncultured Collective is led by its Founder and CEO, Connor Foy, who brings a sharp understanding of culture, talent, and brand alignment. With a background rooted in building relationships across creators, brands, and venues, Connor focuses on creating partnerships that feel intentional, relevant, and long-term.

Connors approach is driven by taste, trust, and a belief that cultural credibility is built through alignment, not volume.

Jonathan Michael

Head of Music Strategy

Jon is an artist manager and booking agent specialising in building sustainable, long-term careers for creative talent. As Head of Music Strategy at Uncultured Collective, he leads artist development, career planning and commercial strategy across the roster.

He has worked across management and booking with a wide range of established and emerging artists, including Bryson Tiller, NAV, Belly, August Alsina, Migos, French Montana, Rae Sremmurd, Eric Bellinger, Mario, Tory Lanez, Jeremih, and has played a central role in the long-term development of artists such as FRVRFRIDAY.

With a background in accounting and finance, Jon brings a business-driven approach to artist representation, overseeing contracts, touring strategy, licensing and financial structuring to ensure artists are positioned for both creative growth and commercial longevity.

His focus is on aligning culture, strategy and opportunity to help artists navigate the industry with clarity, leverage and long-term vision.